Challenge To Change The Game

Today I heard an ad from Ultimate Electronics. It is turning a concept and tradition on its head by challenging the fundamental level of it.

The concept they are challenging is Black Friday. The tradition they are turning on its head is the idea that people want to scour ads, wake up early in the morning, stand out in the cold in line, and then poke and prod their way to the product that is the early bird special.

The question they asked is, “What would happen if people didn’t have to do that? What if they knew all week they could get those items at our store for the block buster price?”

So they are running ads telling you they will shop all the electronic competition and will offer those same door buster prices on those items all week long. No need to rush. No need to lose sleep.

My questions to you are:
• What traditions or concepts do you need to challenge in your business?
• What could you gain by taking on those challenges?
• How could you change the game with your competition?

Anne Warfield
More on taking on challenges by Anne Warfield