What does the salsa have to do with Marketing?

Critical thinkers look for new learning's, not only from their industry, company or peers, but by observing things around them and using their curiosity to ask, "what can I learn from that?"

I just attended my 2nd grade daughters salsa dance at the Spanish Immersion School. They have already performed various Spanish dances at the Northrop Auditorium, multiple times at school for parents and have traveled out to other schools in the community to do their dances.

At the same time, I have noticed that the focus, attention and enrollment at the Spanish Immersion school is growing by about 25% a year. Why?

Imagine you are someone in the community that hears about the Spanish Immersion school. Are you going to be more persuaded to support it if you hear the curriculum and learning? Or if you see a bunch of kids in Spanish costumes dancing their little hearts out while the infectious music has you clapping your hands and smiling in rhythm? One way engages only your brain while the other engages all of your senses.

I think the Spanish Immersion School is on to something. These kids are infecting the community with a passion for Spanish that achieved it roots in seeing little kids dance their hearts out.

So what in your marketing makes people feel good? Do you do anything outrageous? Do you involve all parts of the customer? How do you make the customer FEEL? The rhythm and pace you reach with a client comes, not only from the knowledge they share, but the mood you create that gets them to say, "how do you do that?"

Anne Warfield, www.impressionmanagement.com