Friday, March 21, 2008

Training: Diet Pill or Exercise and Healthy Eatting?

Today we received in the mail 3 brochures on training for an Outstanding Receptionist, 4 on How to deliver expectational Customer Service, and 4 on the Ultimate Supervisor. All programs were 1/2 day to full day for $129 to $149 per person.

I shake my head when I think of the thousands companies invest on these programs only to find the receptionist still continues the irritating habits they thought the Outstanding receptionist would rid her of, the call center still has people being rude to clients even after attending "how to deliver exceptional customer service" and the Ultimate Supervisor returns to resort to their regular behavior.

Why? Because these programs are like diet pills. Quick fixes that don't address the long-term problems of what you got you there in the first place. Even with dieting- whether it be NutriSystem, Jenny Craig or others, the ultimate success in sustaining comes from those who embed exercise and healthy eating in their diets. In other words, they may get there start with NutriSystem or Jenny Craig but they get their lasting power in significant and permanent change in lifestyle.

So why do we believe training will be any different? I can't tell you how many companies call us asking if we can train senior executives on how to present well in a 1/2 day module. Okay, how many years do you think they have had with poor presentation skills and why do you believe a 1/2 a day will give lasting results? Yes, in a 1/2 a day we can jump start them, but how will you keep them going? What systems does your company already have in place? Am I rewarded or penalized for coming up with solutions that are different than usually expected? If I am penalized, you can bet that no matter how intriguing the training is, I will go back to the style that is rewarded by my company.

Let's get rid of diet tricks, instant pills and instant solutions. Instead ask yourself, if you have solutions that speak to who your people need to be in order to do what they need to do. Do you make it easy on them to understand what needs to change, why it needs to change and how to make that change long-lasting.

Much training today is offered at a bargain price but when you look at it, it has no lasting value. Go for the gym membership that gives you access to a lifetime of successful habits!

Anne Warfield, http://www.impressionmanagement.com/